Two recent exhibitions have attracted global attention – the 5th China International Consumer Goods Expo (CICGF) and the 137th China Import and Export Fair (Phase I) (Canton Fair). This year's CICG attracted more than 1,700 companies from 71 countries and regions, with more than 4,100 participating brands. Nearly 150,000 overseas buyers from 216 countries and regions attended the Canton Fair, an increase of more than 20% over the same period last year. The number of participating brands and enterprises in the two exhibitions has reached a record high, showing the rapid development of China's exhibition economy, and also reflecting the attractiveness of China's market and the resilience of China's economic development.
The exhibition economy refers to the economic activities triggered by the existence of exhibition activities and the trading of exhibition products, as well as the promotion of the development of the exhibition industry and the trading of exhibition products. The exhibition industry is regarded as the "barometer" and "lookout window" of economic development, and has become an important indicator to measure the openness and development vitality of a region, a city or even a country.
The most basic function of an exhibition is to display goods and disseminate information。 Exhibitions can provide a platform for enterprises to display and promote their products, thereby expanding market influence; It can also provide opportunities for communication and exchange between domestic and foreign countries, governments and enterprises, enterprises and enterprises, enterprises and consumers and various social groups, so as to promote the dissemination of various new knowledge and new ideas, and directly promote the development of commercial trade. The more important value of the exhibition is reflected in its extension function. High-quality exhibitions not only serve as a display platform, but also link the "aggregator" of time and space, linking the upstream and downstream, horizontal and vertical aspects of the industry, which can drive the common development of retail, logistics, accommodation and catering, transportation and other industries, which can not only directly generate economic benefits and create more employment opportunities, but also promote the agglomeration of resource elements in the fields of industry, talent, technology, finance and other fields, and stimulate regional and urban economic growth.
The exhibition industry can have a multiplier effect on economic development。 It is estimated that internationally, the industrial driving coefficient of the exhibition industry is about 1:9, that is, every 1 yuan invested in the exhibition itself will drive about 9 yuan of economic benefits. It is precisely in view of this that in recent years, China has vigorously promoted the development of the exhibition economy, the scale of the exhibition market has been expanding, the types have become increasingly rich, and the international influence has been increasing day by day. As a vibrant sunrise industry, the exhibition economy has become a new growth point for China's economic development. presentlyChina is the world's largest exhibition country, with the largest number of exhibitions and exhibition area in the world。 According to the data, in 2024, a total of 3,844 economic and trade exhibitions will be held in China, with a total exhibition area of 155 million square meters, a year-on-year increase of 10.1%. China's exhibition economy has shown a good trend of steady development.
While the rapid development of China's exhibition economy is also accompanied by some growth problems. The lack of quality development is the most significant problem faced by the exhibition industry. The number and scale of exhibitions across the country are constantly expanding, but the quality level of many exhibitions is not high, the theme is similar, and the degree of specialization is uneven. In addition, the management system and mechanism are not perfect, the overall utilization rate of venues is low, the competitiveness of leading enterprises is not strong, and the industrial development is uneven. To a certain extent, these problems have restricted the transformation and development of the exhibition economy.
To solve practical problems, make up for the shortcomings of development, and accelerate the release of the multiplier effect of the exhibition economy, we must base ourselves on market demand and promote "promoting production through exhibition and revitalizing the chain"。 It is necessary to plan and develop closely with local key industrial chains and supply chains, focus on local advantageous industries, cultivate professional exhibitions with market influence, and attract upstream and downstream enterprises, R&D institutions, and investment institutions to participate. Through the agglomeration effect, the relevant enterprises will be brought together, the supply and demand will be accurately matched, and the specific industrial entities in the upstream and downstream of the industrial chain will be promoted to carry out precise docking and exchange and negotiation in terms of products, services, information and technical services, and reach cooperation intentions, so as to realize "exhibits into commodities" and "exhibitors into investors", thereby driving the linkage development of related industries.
At the same time, to promote the quality and upgrading of the exhibition economy, it is necessary to strengthen the synergy between the exhibition and local advanced manufacturing, modern service industry, new generation information technology and other related industries from multiple angles and depths, and promote the integration of the exhibition industry with the digital economy, high-end equipment, modern agriculture, tourism and cultural and creative industries.Create a new type of exhibition scene, cultivate new forms of exhibition format, give birth to new consumption hotspots, and produce a chain economic effect。 It is necessary to create a good business environment, improve the policy support system, simplify administrative approval, strengthen regulatory innovation, and provide more convenience for exhibition activities, personnel flow, and material circulation. Accelerate the cultivation of brand exhibitions, adhere to the boutique strategy, combine local characteristics, and cultivate professional exhibition brands with global influence and local characteristics in accordance with the principle of dislocation and coordinated development. (Reporter Hu Libiao)
Source: China Quality News
