1. Brand History And Background

The Zhonghua Liquor Brand Was Born In 1959 And Belongs To Beijing Capital Liquor Co., Ltd., Which Is A Liquor Operation Platform Invested And Established By Beijing Yiqing Holdings Co., Ltd. With More Than 100 Years Of Liquor Brewing History And Tradition, Beijing Yiqing Is The Leading Enterprise With The Most Abundant Cross-Category Liquor Operation In China, Covering Liquor, Wine, Whiskey, Brandy, Beer, Blended Liquor And Other Liquor Categories. As One Of The Leaders, Chinese Liquor Has Gone Through 64 Years Of Changes And Set Sail In Response To The Development Trend Of The Times.

2. Origin And Brewing

Chinese Liquor Is Produced In The Core Production Area Of China's Soy Sauce Liquor - Famous Liquor Industrial Park In Moutai Town, Renhuai City, Guizhou Province. The Climate, Environment, Water Source And Microbiota Here Have Contributed To The Unique Flavor Of Chinese Soy Sauce Liquor, Which Has Been Recognized By The Food And Agriculture Organization Of The United Nations As The World's Best Place For Brewing Pure Grain Distilled Spirits. The Chinese Liquor Is Made From High-Quality Local Red Cherry Blossom Glutinous Sorghum, High-Quality Wheat, And Chishui River Water, And Is Carefully Brewed According To The Traditional Daqu Sauce Fragrance (Kunsha) Process. In The Brewing Process, Zhonghua Liquor Adheres To The 12987 Traditional Daqu Sauce Liquor Brewing Process, That Is, One Production Cycle A Year, Dragon Boat Festival Koji, Chongyang Xiasha, Two Feeding, Nine Times Cooking, Eight Times Fermentation, Seven Times Of Wine Extraction, And Sealed By The Pottery Jar For Many Years Of Storage.

3. Product Features

Zhonghua Liquor Has Won Wide Acclaim For Its Unique Quality And Flavor. Its Body Is Slightly Yellow And Transparent, The Sauce Aroma Is Prominent, Elegant And Delicate, Mellow And Plump, The Aftertaste Is Long, And The Fragrance Lingers In The Empty Cup For A Long Time, Which Has The Typical Style Of Daqu Sauce-Flavored Liquor. In The Process Of Blending, Chinese Liquor Is Hooked With Wine, And No Foreign Flavors And Fragrances Are Added, Which Ensures The Purity And Elegance Of The Liquor. In Addition, Zhonghua Liquor Also Pays Attention To The Scarcity And Collectible Value Of Products, And Some Products Are Produced In Limited Quantities And Have High Recommended Retail Prices.

Fourth, The Brand Concept And Culture

With The Development Concept Of "Green China, Science And Technology China, Humanistic China, And Healthy China", Zhonghua Liquor Is Committed To Brewing High-Quality And Healthy Liquor That Meets People's Needs For A Better Life. Zhonghua Liquor Not Only Inherits The Ancient Brewing Process And Cultural Tradition, But Also Actively Introduces Modern Scientific And Technological Means To Improve Product Quality And Stability. At The Same Time, Zhonghua Liquor Also Pays Attention To The Construction And Dissemination Of Brand Culture, And Strengthens Interaction And Communication With Consumers By Holding Tasting Meetings, Cultural Experience Halls And Other Activities.

Fifth, Market Layout And Development

In Recent Years, The Layout Of Chinese Liquor In The Market Has Been Increasingly Improved. In Addition To Traditional Sales Channels, Zhonghua Liquor Has Also Actively Explored Online Markets And Cooperated With A Number Of E-Commerce Platforms To Promote Its Products. In Addition, Zhonghua Liquor Also Pays Attention To Brand Building And Word-Of-Mouth Communication Among High-End Consumers, And Enhances Brand Awareness And Reputation By Holding Tastings And Sponsoring High-End Activities. In The Future, Zhonghua Liquor Will Continue To Uphold The Concept Of Attaching Equal Importance To Tradition And Innovation, Promote The Development Of The Brand, And Contribute To The Prosperity Of China's Liquor Industry.