On April 25, 2025, the 8th Xiamen Convention and Exhibition Week officially opened. With the theme of "Innovation, Cooperation, Integration and Co-construction", this year's MICE Week attracted industry elites from all over the world to gather together to discuss the new development trends and future prospects of the MICE industry.

Xiamen International Expo Center debuted at this exhibition week, attracting many participants to stop and understand. Activities such as Lu Xiaobo's check-in point and "fan recruitment" added a lot of interest to the booth.

As an important part of Xiamen Convention and Exhibition Week, the "National Expo Night" special promotion meeting was also successfully held at the Xiamen National Expo Convention Center that night. More than 100 special guests, Xiamen Municipal Bureau of Commerce (Convention and Exhibition Bureau), Xiamen Convention and Exhibition Promotion Center, Xiamen Convention and Exhibition Association, Xiamen International Trade Convention and Exhibition Group and other important leaders gathered together to discuss new opportunities for the development of the exhibition industry.

In-depth exploration of the museum to unlock the charm of the National Museum

The event specially set up a visit to the museum, led by Ma Bo, deputy general manager of Xiamen International Trade Venue Operation Co., Ltd., to visit the Xiamen International Expo Convention Center, so that the guests could experience the excellent hardware facilities and intelligent operation services of the venue up close.

Xiamen International Expo Center is located in Xiang'an New Town, which is currently the largest professional exhibition center and conference center in Fujian Province. The exhibition center has 11 indoor column-free exhibition halls, with a net exhibition area of about 300,000 square meters and an outdoor plaza of 100,000 square meters; The conference center has a net meeting area of 42,000 square meters, with 46 conference halls, 33 VIP rooms and VIP boxes.

Thematic promotion to talk about a new chapter of the exhibition

The event invited government representatives, industry leaders and corporate guests to gather together to carry out investment promotion meetings around the development status and future opportunities of Xiamen's convention and exhibition industry, as well as the superior resources of Xiamen International Expo Center.

The investment promotion meeting was presided over by Su Qi, general manager of Xiamen International Trade Venue Operation Co., Ltd. Ma Bo, deputy general manager of Xiamen International Trade Venue Operation Co., Ltd., introduced the planning advantages and operational achievements of Xiamen International Expo Center in detail, showing its core competitiveness as the largest professional exhibition hall in Fujian Province. Chen Xin, General Manager of the Commercial Management Department of Xiamen International Trade Venue Operation Co., Ltd., focused on the investment and opportunities of the International Expo and unveiled a new path of cooperation. Chen Hailan of Xiang'an District Science and Technology and Industry and Information Technology Commerce Bureau introduced the situation of Xiang'an District from the aspects of location dividends, industrial support, tax incentives, and talent support, and gave a detailed interpretation of the district-level exhibition policy. Finally, Huang Yingna, general manager of the integrated marketing department of Xiamen Waifu, introduced the core points and value of "one-stop escort" of Xiamen Waifu.

Liu Xudong, general manager of Xiamen International Trade Exhibition Group Co., Ltd., extended a warm welcome to all the guests. He introduced that the Xiamen International Expo Center, which is planned, constructed and operated by the International Trade Convention and Exhibition Group, has developed rapidly.As the world's leading new generation of smart exhibition halls, it has complete hardware facilities and a "one-stop" service model.In 2024, Xiamen International Expo Center will undertake more than 100 exhibitions, attracting nearly 200,000 merchants and injecting new vitality into Xiamen's exhibition industry. In the future, the National Expo Center will continue to uphold the concept of "intelligence, internationalization and specialization", and work together with industry leaders to jointly promote the high-quality development of Xiamen's convention and exhibition industry.

        Chen Lisheng, President of Xiamen Convention and Exhibition Industry Association, delivered a speech. He said that Xiamen, as one of the earliest cities in China to deploy the exhibition industry, has built a superior exhibition environment, cultivated many leading exhibitions, and successfully held many high-end conferences and activities after more than 30 years of development, and won many awards. With the opening of the new venue,The total area of Xiamen Convention and Exhibition Venues exceeds 500,000 square meters, 2024 is a great year. This year, Xiamen put forward the new idea of "building an exhibition-friendly city", and looks forward to in-depth cooperation with colleagues across the country, sharing opportunities, and creating a more brilliant future for the exhibition industry.

The song of the National Museum enlightens the future with music

AI empowers music innovation, and the original song "Song of Xiamen National Museum" was launched on the "Night of the National Museum". The staff of Xiamen International Trade Venue Operation Co., Ltd. skillfully integrated the characteristics and highlights of Xiamen International Expo Center into the melody with their moving voices and wonderful performances. The song uses science and technology as the pen and humanity as the ink, composes an audio-visual chapter, ignites the enthusiasm of the audience, and brings an immersive artistic feast to the audience.

The 8th Xiamen Convention and Exhibition Week was grandly opened, and the first day of the event has presented many highlights. The exhibition week has built a high-end platform for industry exchanges, and also demonstrated the outstanding strength and unlimited potential of Xiamen International Expo Center.

Source: Xiamen International Expo Center