The 33rd China (Shenzhen) International Gifts, Crafts, Watches and Housewares Exhibition (hereinafter referred to as the "33rd Shenzhen Gifts & Home Furnishing Exhibition")April 25-28It was grandly opened at the Shenzhen World Convention and Exhibition Center (Bao'an New Hall). This flagship exhibition of the gift industry continues to keep pace with the times, learning and growing like AI, and constantly iterating on a forward-looking, flexible and comprehensive supply chain covering all categories, applying all marketing scenarios, meeting various customization needs, embracing green and other new trends, and thus maintaining a respectable industry leadership.
Full category coverage, one-stop to meet multi-scenario procurement needs
As Asia's leading gift industry event, the 33rd Shenzhen Gift & Home Furnishing Exhibition brings together 4,500+ high-quality exhibitors at home and abroad on a super scale of 240,000 square meters, covering more than 30 popular consumer goods categories such as 3C digital electronics, small household appliances, leather goods and bags, stationery and cultural creativity, household products, health food, home textiles, aromatherapy, and plush IP. From points redemption to employee benefits, from business gifts to holiday gifts, the exhibition accurately adapts to the full marketing scenarios of the gift industry, and has become a "universal solution library" for enterprise procurement.
Employee welfare scenario: In response to the pain points of enterprise administrative procurement, the exhibition provides diversified options such as birthday gift boxes, health care sets, and holiday gifts. Brands such as Insta, SKG, Ferrero, Parker, Banana, and Thermos help companies create more emotionally resonant and satisfying employee welfare programs that accurately match the needs of people in the workplace.
Marketing materials and event gifts: Cultural and creative IP co-branded products (such as Disney, Ultraman authorized trendy toys), intangible cultural heritage skills derivatives (such as Dunhuang silk scarves, Luban lock models) and other exhibits with both cultural value and practicality, helping enterprises to enhance brand tonality and user stickiness.
Points exchange and member gifts: The exhibition will display cost-effective products such as smart wearable devices and cross-border popular snacks (such as snail noodles and Lao Gan Ma) to meet the needs of e-commerce platforms and retail enterprises in the operation of the points system.
furthermoreThe exhibition has special theme exhibition areas such as "Creative Concept Zone", "Cultural Tourism Intangible Cultural Heritage Exhibition Area" and "Internet Celebrity Food Zone"., covering cultural tourism periphery, imported high-end ingredients and other subdivisions, providing enterprises with a one-stop procurement platform of "buying and selling globally".
Deep and shallow customization go hand in hand to create a personalized gift box solution
Under the wave of consumer personalization, Shenzhen Gift & Home Furnishing Exhibition focuses on "lightweight customization" and "flexible production"Trend, bringing together the world's first-class OEM foundry, professional design companies and source factories。 They can provide strong manufacturing capacity support for personalized design and customization of gifts, and can provide customized and flexible production solutions on site in a "1-to-1" manner, providing full-link services from shallow labeling to deep customization, and helping enterprises to purchase accurately. Whether it is a small batch of customized gifts, or a quick response to holiday gifts, the exhibition can provide enterprises with efficient solutions, help enterprises achieve flexible procurement, to meet the individual needs of employees.
In response to the high-frequency and flexible procurement needs of enterprises, exhibitors launched lightweight services such as LOGO hot stamping and packaging labeling. For example, Chenguang Stationery cooperates with the intangible cultural heritage inheritor of paper-cutting in Wei County, Hebei Province, and can quickly customize zodiac-themed notebooks; Fuguang, a cup and pot brand, provides exclusive engraving services for enterprises, which can be delivered within 48 hours at the earliest.
In-depth customization: cultural empowerment launched exclusive designs for buyers, and at the exhibition, the national tide brand Qingputang launched a "regional culture + modern design" gift box, such as an aromatherapy set that integrates Dunhuang murals; The intangible cultural heritage workshop provides hand-embroidered customized gift boxes, which have become the first choice for high-end business gifts.
Digital product selection platform: Eternal Asia, Limaotong and other digital service providers, through AI algorithms to match the budget and scene needs of enterprises, one-click generation of customized solutions, to help enterprises achieve the gift strategy of "thousands of people, thousands of faces".
The source factory and the brand converge to help efficient procurement, reduce costs and increase efficiency
Relying on the advantages of China's manufacturing industry, the exhibition gathers more than 20 characteristic industrial belt source factories such as Cixi home appliances, Gaoyang towels, Guangzhou toys, etc., and professional buyers can "explore factories" at the exhibition site in one stop and obtain low-cost and efficient procurement paths。 In addition to the source factory, the exhibition also brought together a large number of well-known brands such as BESTORE, Supor and Logitech to provide buyers with a dual-track procurement path of "factory direct supply + brand optimization".
Direct supply from the source factory: parity and high quality, fast docking. Source exhibitors such as Shenzhen Zhengming and Harbin Generation Toys demonstrated the production line capabilities of stationery, household goods and toys on the spot, supported the "1-to-1" selection and docking, provided buyers with first-hand high-quality and affordable goods, and provided new momentum for the "flat consumption revolution" that is being carried out profoundly.
Brand supply guarantee: quality endorsement, explosive products gathered. JBL headphones, Mu Gao Di outdoor equipment, banana sunscreen products and other brand explosive products were unveiled to meet the dual needs of enterprises for quality and brand power.
New opportunities for cross-border procurement: The Japan Pavilion and the Hong Kong Pavilion will bring special products to the exhibition, and "national hits" such as snail noodles and hot pot base will compete with Spanish ham and Italian black truffles to help enterprises expand overseas markets.
Green packaging innovation empowers enterprises to market sustainably
In response to the global trend of environmental protection, this exhibition has a special theme exhibition area of "Green Packaging and Sustainable Design".Focusing on degradable materials and recycling technology, we provide enterprises with solutions that take into account environmental protection and brand value.
Biodegradable packaging: from concept to landing. In the health food exhibition area, the organic agricultural product gift box is packaged with corn starch and can be naturally degraded within 180 days; Bamboo fiber lunch box, both thermal insulation and environmental protection attributes.
Circular design: increase the added value of packaging. Design the tea gift box as a reusable storage box; Household products exhibitors launched the concept of "packaging as a product", and the eco-friendly cloth bags designed for packaging can be used as shopping bags for secondary use.
Green Marketing Empowerment: A series of forums will be held at the same time as the exhibition, inviting industry experts to share ESG (environmental, social, and corporate governance) practice cases to help enterprises transform eco-friendly packaging into brand marketing highlights to attract "Generation Z" consumers.
The 33rd Shenzhen Gift & Home Furnishing Exhibition takes "multi-scene, customized, source-based, and green" as the core, not only building an efficient trade platform for the industry, but also leading the gift industry to a new stage of high-quality development through cultural empowerment and technological innovation.
Source: China Economic Network Exhibition
