From March 18th to 20th, the 5th China Cross-border E-commerce Fair will be held at the Fuzhou Strait International Convention and Exhibition Center. On February 18, the Organizing Committee of the Fair held a media briefing to introduce the highlights of the Fair and related preparations.
2025 marks the 10th anniversary of the establishment of the China Cross-border E-commerce Comprehensive Pilot ZoneWith the theme of "Digital New Silk Road, Unimpeded New World", the organizing committee and the Foreign Trade Development Bureau of the Ministry of Commerce will jointly hold the 2025 National Comprehensive Pilot Zone Exchange Symposium and the 2025 3rd National Cross-border E-commerce Industry Association Exchange Conference. Focusing on industry hotspots such as traditional foreign trade and industrial belt transformation, overseas rights protection of enterprises, application of AI technology, and response to new barriers to global economy and trade, the fair has planned nearly 30 supporting forums and conferences.
The scale of this fair increased by 20% year-on-year, with an area of 60,000 square meters, attracting popular global cross-border e-commerce platforms, including Amazon, Walmart, eBay, Alibaba International Station, TikTok Shop, TEMU, Xiaohongshu, Shopee, etc. In addition, leading service providers such as logistics company Fanding International, payment company Alibaba.com Pay, Wanlihui, and cross-border e-commerce training information service provider Youle Overseas will also attend the event.
The 5th China Cross-border E-commerce Fair will continue to adhere to the principle of "taking suppliers as the main body of exhibitors" and "holding exhibitions with data".Up to now, more than 1,800 supply chain and service companies from 28 provincial-level administrative regions across the country, as well as overseas companies from the United States, France, Poland and other overseas enterprises participated in the exhibition, and suppliers accounted for 80%. It pioneered the "digital identity + intelligent recommendation + real-time negotiation" model and the "exhibition area category data diversion dashboard" to guide cross-border marketing to accurately meet the needs of overseas users.
The 2025 China Cross-border E-commerce Conference will be held at the same time as the fair.With the theme of "Rising to the World", the "2025 Blue Book on the Upgrading and Development of China's Export Cross-border E-commerce" was released. The conference invited hundreds of representatives of leading enterprises in the industry, investors, experts and scholars to exchange views on the development trend and cutting-edge issues of the cross-border e-commerce industry.
Source: China Economic Network Exhibition
